What made it become an industry hit
The UA32 series has been on the market for 6 years, consistently selling globally for over 5 years, serving more than 30+ industries and having 100+ global customers. Describing it as long-lasting and thriving is not an exaggeration. What exactly sets it apart and earns the favor of customers among numerous competitors?
Is it because of its rugged performance, system stability, slim design, attractive appearance, or excellent after-sales service? It can be said that all of these contribute, yet none of them alone explain its success. The success of the UA32 series stems from our fresh understanding and recognition of customers and products, which transforms our design concept from a tool-oriented mindset to being a reliable partner for users in their work.
Origin of the UA32 Series R&D
During market exploration, we discovered that the needs of different customers varied significantly. Even within the same customer, there were multiple usage requirements. The common demand was A, while occasional demands included B and C. This meant that customers had to purchase multiple devices, resulting in additional costs and burdensome workloads.
We attempted to design a fully-featured product with ambitious goals. However, the reality was far from our ideal vision. A fully-featured product would bring high costs and a bulky design, which failed to effectively address the diverse work requirements of users across different industries. This led us into a cycle of design challenges, and breaking free from it became an urgent necessity.
One Device, Multiple Uses - Modularity
Inspiration is prepared for those who strive for innovation. After extensive market research and design development, the concept of "modularity" emerged in our minds. We envisioned a system composed of a standard main unit, functional modules, and application accessories.
The standardized main unit was designed to meet the needs of 70% of regular users. The combination of functional modules and application accessories was created to address the demands of deep industry applications and achieve a "one device, multiple uses" solution. This system aimed to create a complete mobile field operation system.
Users could easily adapt to different work scenarios by replacing different functional modules. These modules catered to various industry scenes such as mechanical control, warehouse management, fleet management, security command, surveying and mapping, industrial environment, and animal management.
Designing a device that is both lightweight and rugged, dustproof, waterproof, and capable of multiple uses posed significant challenges in terms of industrial design and structure. However, after numerous iterations and modifications, we achieved the perfect balance between these three aspects, resulting in the successful launch of the first UA32 device.
The Birth of a Bestseller
With its powerful performance and rugged features, the UA800 not only possesses a thickness of just 17mm but also weighs a mere 656g. It easily rivals the sleek appearance and lightweight characteristics of consumer devices. Upon its release, it quickly garnered market attention and became a sought-after product. While we were delighted by its success, it also brought along a new challenge.
In addition to the recognition from channel partners and end-users, the UA800's iconic industrial design and structure became a target for imitation in the market. Numerous products resembling the appearance of the UA800 flooded the market, a clear testament to our leadership in this generation of products.
This is a tablet computer with powerful computing capabilities and rugged performance. It can be applied to multiple industries and work scenarios, such as logistics ports, fleet management, in-vehicle applications, construction, asset inspections, energy sectors, law enforcement, surveying and mapping, and many more. It is fully capable of meeting the digitalization needs of various industries.
However, we understand that in certain industries, there are even deeper and more specialized requirements. To address this, we have incorporated corresponding data interfaces that allow for the addition of various functional modules. These modules include high-precision modules, barcode scanning modules, industrial interface modules, long-range Bluetooth modules, and more. This design flexibility enables us to meet the specific needs of these specialized industries.
This allows us to not only tap into the mainstream market but also explore the specific needs of niche industries at a deeper level. The combination of breadth and depth in product positioning and design enables the UA32 to excel in both the general market and specialized sectors. As a result, its sales have been steadily climbing, and we have been able to enter into new industries.
Even after five years, the market demand for the UA32 remains strong. With the introduction of a new member to the UA32 family in 2023, a brand-new domestic platform called "Zhanrui Huben," the UA32 family will continue its legendary journey.
Case Study: Deep Application in a Niche Market
01 Deep Application in Animal Management
By combining RFID devices and utilizing digital animal tags, the UA800 tablet can effectively address the pain points of animal management and traceability in livestock farms. Traditionally, livestock farms have been in a state of separation between front-end information collection and back-end information processing during the digitization process. With the new management system, frontline workers are no longer solely responsible for data collection but are also expected to solve problems at the front-end. They need to access detailed animal data, enter and process on-site information in a timely manner.
Livestock farms require highly reliable products due to their complex environments. The UA32 standard version, when paired with RFID technology, is capable of resolving the aforementioned challenges and compensating for the limited data collection capabilities of handheld terminals. In remote areas with no signal coverage, the UA800 can be equipped with a GNSS positioning module to assist in locating lost herds.
02 Deep Application in Convenience Store
The UA32 tablet has been extensively utilized in the convenience store industry, where employees often have to perform multiple roles, including sales, customer service, inventory management, and administrative tasks. As an 8-inch mobile management terminal, the UA32 is perfectly suited for this environment.
For customers with standard scanning requirements, the built-in camera can be used for barcode scanning, eliminating the need for additional specialized scanning devices. However, for users with more demanding scanning needs, the UA32 can be paired with a professional barcode scanner for enhanced performance.
Usage habits and preferences vary significantly across different regions. In the Japanese market, where the frequency of barcode scanning in convenience stores may not be very high, the preference leans towards using the camera for scanning to save on costs. On the other hand, in the United States, even with low scanning frequency, specialized barcode scanners are favored. The UA800's modular design allows for interchangeable modules, providing users with different choices based on their regional and usage habits, ultimately reducing their overall costs.
03 Deep Application in Mechanical Control
By installing control software and pairing it with long-range Bluetooth devices, the UA32 tablet enables remote control of mechanical engineering vehicles. This technology has significant benefits, particularly in hazardous construction areas, as it helps prevent injuries to personnel. In the past, accidents such as landslides, vehicles rolling off cliffs, or being buried were common occurrences during construction in hilly or mining areas.
With remote control capabilities, the risk of injury to personnel during accidents can be minimized. The UA32's powerful computing capabilities, combined with precise construction control software, allow for accurate control with centimeter-level precision. This ensures that accidents such as cutting through optical fibers can be avoided, providing a safer and more efficient working environment.
About UniOne
Established in 2007, we are a member of the Henan Aviation Port Investment Group. We have been focusing on the sales, research and development, and manufacturing of rugged smart terminals, aiming to become a leading global provider of rugged smart terminal solutions. Our company currently has a team of over 100 product researchers and developers and possesses an independent production and manufacturing base with an ISO9001 management system. Through our efforts, we have successfully assisted several well-known publicly listed companies in various industries to enhance their product competitiveness.